ULA ZAROSA PhD
WORK MANAGEMENT: GSuite, Asana, Trello, Basecamp, Insightly CRM, Hubspot CRM, Slack, Gather
WEBSITE DESIGN: WIX, Weebly, basic WordPress templates, managing team of developers
ADVERTISING: Facebook Ads Manager, basic AdWords
SOCIAL MEDIA: FB, IG, LinkedIn, Twitter, Goodreads
RECRUITMENT: for startups, incubation program, restaurant, internships
GRAPHIC DESIGN: Canva, basic Photo Shop, basic DTP
PHOTOGRAPHY: Canon; products, events, portraits
PHOTO-EDITING: Lightroom, Photo Shop basics
VIDEOS: Filmora, iMovie, Canva
COMMUNICATION WITH CLIENTS: MailChimp, Hubspot
ANALYTICS: Brand24/Mention, basic Google Analytics, Hotjar
eBOOKS CREATING: Calibre; PDF, mobi, ePUB
TEXT MANAGING: Google Docs, custom CMS, Wordpress
WRITING: books, blog posts, copywriting, scientific articles, translating from English, interviews, reviews
PUBLIC LECTURES: ethics, animal ethics, animal minds, effective altruism
EVENTS ORGANIZING: international conferences, debates, webinars, workshops, demo days, PR meetings
October 2018: Google Analytics for Beginners - Google Analytics Academy
December 2017: Online course in FB advertising, provided by Artur Jabłoński - social media expert
June 2017: Professional Gastronomy Manager Training
April 2016: Traffic & Conversion Workshop, content marketing training run by Ewa Wysocka (Tribe 47) and Samuel Cook (James Cook Media)
October 2015: Training in legal and ethical aspects of supervision over animal experiments, provided by Lex Nova
Fish Welfare Initiative: posters design
Open Cages: helping during CARE conference in Warsaw, organizing local events promoting vegan cuisine
Fundacja Viva!/ Basta!: giving lectures on animal ethics
Making photos while sightseeing
Learning to play guitar, piano & making basic songs
Reading high-quality literature
Trying new vegan food
American films and TV shows
DIGITAL MEDIA MANAGER
Charity Entrepreneurship |London| Oct. 2018 - present
social media channels
graphic design/ photos/videos
consulting new charities
SMALL BUSINESS OWNER
In October 2017, I started my own business called GOETHI (a shortcut from “go ethical”). I provide high-quality content marketing services for my clients.
ProVeg International |Warsaw| Feb. 2018 - Sept. 2018
Communications Manager in ProVeg Polish chapter
social media channels, newsletters & FB advertising
campaigns and events
contact with business owners and influencers
helping in creating presentations, preparing internal reports, supporting the team & managing volunteers
COSTASY |Warsaw| Oct. 2017 - Feb. 2018
Content Marketing Manager for an official distributor of Lily Lolo Cosmetics & Nourish London (cruelty-free/ vegan)
PR & MARKETING MANAGER
wegemama (wegeguru) |Warsaw| Nov. 2016 - Oct. 2017
Working with Michał Kiciński (billionaire - Forbes Poland 100; co-founder of CD Projekt - "The Witcher" & "Cyberpunk 2077" games series creators), I was responsible for creating and marketing wegemama, a plant-based restaurant with fusion cuisine.
management of the grand opening & multiple events at the restaurant
hiring and managing PR specialists, photographers, designers
cooperation with local NGOs and local businesses
FB & IG accounts, food photography
ETHICS COMMITTEE MEMBER
II Local Ethics Committee for Animal Experiments |Warsaw| Feb. 2016 - Jan.2017
Representative of the Humanities as a member of the ethical committee, that was deciding on giving permissions for animal experiments to the scientist from different universities and the private sector.
OpenBooks.com Warsaw | May 2015 - Nov.2016
Working with Michał Kiciński on an innovative "First Read Then Pay What You Want" eBook publishing startup.
building the OpenBooks.com service with a team of developers
presenting the idea at London Book Fair
Also worked as
OpenBooks.com CONTENT MANAGER | Oct. 2014 - May 2015
Facebook advertising, Goodreads, Twitter, LinkedIn
developing the business model
PR & marketing strategy
all copywriting on the website
customer acquisition (B2B, B2C)
managing team of freelance writers, editors, and designers
publishing original eBooks
Starus moralny zwierząt |Warsaw| April 2016
"Moral Status of Animals" is a scientific book I published with PWN - Polish most prominent publisher in the field. Among others, it was recommended by Robert Biedroń (respected politician) and Jan Hartmant (famous philosopher and blogger).
naTemat.pl | June 2013 - present
Writing articles primarily on animal ethics, animal rights activism, and lifestyle.
facebook/weganskiepysznosci | Nov. 2011 - present
In 2011 I started a Polish blog Wegańskie Pyszności (Vegan Delights). For a long time, it was a popular catalogue of vegan products available in Polish shops, with almost 2 mln views (2k daily from Google search). Now it's a small community of 20k followers on Facebook..
EtykaPraktyczna.pl | Oct. 2010 - June 2014
Writing articles, editing, translating content of Portal of Academic Ethics, EtykaPraktyczna.pl.
Vege Magazine (among others)| 2009 - 2014
Publications in the field of Animal Ethics in scientific journals (Studies in the Philosophy of Law, Analiza i Egzystencja, Filo-Sofia) and popular magazines (Vege, Zeszyty Praw Zwierząt, Wegetariański Świat).
University of Szczecin |Szczecin| 2010 - 2012
Co-lecturing a course in Animal Ethics for postgraduate students of Ethics (chosen lectures, primarily for teachers).
University of Szczecin |Szczecin| 2010 - 2012
Instructor for undergraduate courses in Ethics & Philosophy.
SUMMER JOBS IN SCOTLAND
Dunkeld| Edinburgh |Aberdeen | 2004-2007
During my first years at the university, I used my summer holidays to earn extra money and learn English. I worked as a waitress, kitchen porter, clerk, and care assistant in Dunkeld (Perthshire), Edinburgh and Aberdeen, Scotland.
PHD IN PHILOSOPHY
University of Szczecin | 2009 - 2015
Several notable achievements and conferences organized.