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ULA ZAROSA PhD

Communications/ Recruitment/ Grantmaking

SKILLS

PROJECT MANAGEMENT
Strategy, OKRs, and M&E setup, task management, team management, product management.
Tools: GSuite, Asana, Trello,  Hubspot CRM, Slack, Gather

WEBSITE DESIGN

Creating websites on

WIX, Weebly, basic Wordpress, 

managing a team of developers.

RECRUITMENT
Outreach and hiring for startups, incubation & research programs, restaurants, internships, fellowships.

ADVERTISING

Meta Ads Manager,

basic Google Ads and SEO optimization.

WRITING

Books, blog posts, copywriting, scientific articles, translating from English, interviews, reviews.

Tools: Google Docs, CMS, Notion, Claude AI, ChatGPT, Elicit, Grammarly. 

CONTENT MANAGEMENT

Creating and managing content for social media: Facebook, Instagram, LinkedIn, Twitter, and Goodreads.
Creating newsletters with Mailchimp, WIX, etc.

GRAPHIC DESIGN
Canva, basic Adobe Photo Shop and Illustrator, basic DTP.

ORGANIZING EVENTS

International conferences, debates, Zoom webinars, workshops, demo days, PR meetings, restaurant openings, and local EA events.

PHOTOGRAPHY

Product photography, events, professional portraits.

Equipment: Canon DSLR, Sony ZV

Tools: Lightroom, basic Photo Shop.

VIDEO PRODUCTION

Shooting and editing videos.

Tools: Filmora, iMovie, Canva.

ANALYTICS

Tools: Brand 24, Mention, basic Google Analytics, and Hotjar.

PUBLISHING eBOOKS

The whole publishing process, including cover creation, content preparations for PDF, mobi, ePUB, 

LECTURES/TALKS

Experience in giving talks in the field of animal ethics, animal minds, effective altruism and applied ethics.

COURSES

Septembet 2024: SEO Optimization, LinkedIn

Semptember 2023: Digital Media

Marketing, Hubspot

February 2022: Content Marketing

& LinkedIn Recruiter, LinkedIn

October 2018: Google Analytics for Beginners - Google Analytics Academy

December 2017: Online course in FB advertising, provided by Artur Jabłoński - social media expert

June 2017: Professional Gastronomy Manager Training

April 2016: Traffic & Conversion Workshop, content marketing training run by Ewa Wysocka (Tribe 47) and Samuel Cook (James Cook Media)

October 2015: Training in legal and ethical aspects of supervision over animal experiments, provided by Lex Nova

VOLUNTEERING

Fish Welfare Initiative: posters design

Open Cages: helping during CARE conference in Warsaw, organizing local events promoting vegan cuisine

Fundacja Viva!/ Basta!: giving lectures on animal ethics

FREE TIME

  • Making photos while sightseeing

  • Learning to play guitar, sing & making basic songs

  • Reading high-quality literature, both fiction and non-fiction

  • Trying new plant-based options

  • Ffilms and TV shows

  • Drawing

WORK EXPERIENCE

GUEST FUND MANAGER

EA Animal Welfare Fund | London | Jan. 2024 - present

  • grant evaluation

  • research

SENIOR RECRUITMENT & DIGITAL MEDIA MANAGER

Charity Entrepreneurship | London | Oct. 2018 - Aug. 2024

  • strategy and project management for outreach and communications

  • recruitment process

  • website design

  • social media ads

  • M&E

  • event management

  • PR

  • publishing process

  • consulting new charities

  • managing interns

  • graphic design

  • video production

  • copywriting

SMALL BUSINESS OWNER

Urszula Zarosa | London | Oct. 2017 - present

Providing communication, marketing, and website design services.

Past clients included: Pour Demain, Centre for Long-Term Resilience,

ProVeg International, Costasy.

COMMUNICATIONS MANAGER

ProVeg International | Warsaw | Feb. 2018 - Sept. 2018

  • communications strategy for the Polish chapter

  • marketing funnels (social media ads, newsletters, video production management, graphic design management)

  • campaigns and events

  • PR management, media interviews

  • partnerships (business owners, influencers)

  • volunteer management

CONTENT MARKETING MANAGER

COSTASY | Warsaw | Oct. 2017 - Feb. 2018

COSTASY was an official distributor of Lily Lolo Cosmetics & Nourish London (cruelty-free/ vegan).

  • FB&IG advertising

  • partnerships

  • commercial photography

  • events

  • video production

PR & MARKETING MANAGER

wegemama (wegeguru) | Warsaw | Nov. 2016 - Oct. 2017

Working with Michał Kiciński (billionaire - Forbes Poland 100; co-founder of CD Projekt - "The Witcher" & "Cyberpunk 2077" games series creators), I was responsible for creating and marketing wegemama, a plant-based restaurant with fusion cuisine.

  • managing PR specialists, photographers, graphic designers, website developers, interior designers

  • management of the grand opening & multiple events

  • social media accounts

  • partnerships (NGOs, businesses, influencers)

ETHICS COMMITTEE MEMBER

II Local Ethics Committee for Animal Experiments
| Warsaw | Feb. 2016 - Jan.2017

Representative of the Humanities as a member of the ethical

committee deciding on giving permissions for animal

experiments to the scientist from different universities and the

private sector.

PROJECT MANAGER & CONTENT MANAGER

OpenBooks.com | Warsaw | May 2015 - Nov.2016

Working with Michał Kiciński on an eBook publishing startup,

started as Content Manager, promoted to Project Manager in

May 2015.

  • managing the development of the OpenBooks.com service

  • PR & marketing strategy

  • managing a team of programers, marketers, content writers, illustrators, editors, and UX designers

  • building marketing funnels (social media ads, SEO, copywriting)

  • business development, partnerships, customer acquisition

  • publishing original eBooks (management, execution)

AUTHOR/ BLOGGER/ FREELANCE JOURNALIST

My book, "Starus moralny zwierząt" | Warsaw | April 2016

"Moral Status of Animals" is a scientific book I published with PWN - Polish most prominent publisher in the field. Among others, it was recommended by Robert Biedroń (respected politician) and Jan Hartmant (famous philosopher and blogger).

Articles for naTemat.pl , OKO.press, Vege | 2009 - 2022

I have written several articles in the field of animal ethics, animal rights activism, and plant-based lifestyle. They've been published in scientific journals like Studies in the Philosophy of Law, Analiza i Egzystencja, Filo-Sofia, as well as very popular Polish news outlet OKO.press, top blog portal: naTemat.pl, and thematic magazines, e.g., Vege, Zeszyty Praw Zwierząt, Wegetariański Świat. 

SMALL INFLUENCER

facebook/weganskiepysznosci | Nov. 2011 - present

In 2011 I've started a Polish blog Wegańskie Pyszności (Vegan

Delights) that for a long time was a catalog of vegan products

available in Polish shops with almost 2 million views and now is

a small community of 22k followers on Facebook.

EDITOR

EtykaPraktyczna.pl | Oct. 2010 - June 2014

Writing articles, editing, and translating content of Portal of Academic Ethics, EtykaPraktyczna.pl. 

ASSISTANT LECTURER

University of Szczecin |Szczecin| 2010 - 2012

Co-lecturing a course in Animal Ethics for postgraduate students of Ethics (chosen lectures, primarily for teachers).

TEACHING FELLOW

University of Szczecin |Szczecin| 2010 - 2012

Instructor for undergraduate courses in Ethics & Philosophy.

SUMMER JOBS IN SCOTLAND

Dunkeld| Edinburgh |Aberdeen | 2004-2007

During my first years at the university, I used my summer holidays to earn extra money and learn English. I worked as a waitress, kitchen porter, clerk, and care assistant in Dunkeld (Perthshire), Edinburgh and Aberdeen, Scotland.

EDUCATION

PHD IN PHILOSOPHY

University of Szczecin | 2009 - 2015

Several notable achievements and conferences organized.

CERTIFICATE IN PEDAGOGICS

University of Szczecin | 2011 - 2012

MA IN PHILOSOPHY

University of Szczecin | 2004 - 2009

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