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ULA ZAROSA PhD

RESUME

 SKILLS 

WORK MANAGEMENT: GSuite, Asana, Trello, Basecamp, Insightly CRM, Hubspot CRM, Slack, Gather

WEBSITE DESIGN: WIX, Weebly, basic WordPress templates, managing team of developers

ADVERTISING: Facebook Ads Manager, basic AdWords

SOCIAL MEDIA: FB, IG, LinkedIn, Twitter, Goodreads

RECRUITMENT: for startups,  incubation program, restaurant, internships

GRAPHIC DESIGN: Canva, basic Photo Shop, basic DTP

PHOTOGRAPHY: Canon; products, events, portraits

PHOTO-EDITING: Lightroom, Photo Shop basics

VIDEOS: Filmora, iMovie, Canva

COMMUNICATION WITH CLIENTS: MailChimp, Hubspot

ANALYTICS: Brand24/Mention, basic Google Analytics, Hotjar

eBOOKS CREATING: Calibre; PDF, mobi, ePUB

TEXT MANAGING: Google Docs, custom CMS, Wordpress

WRITING: books, blog posts, copywriting, scientific articles, translating from English, interviews, reviews

WEBINARS: Zoom

PUBLIC LECTURES: ethics, animal ethics, animal minds, effective altruism

EVENTS ORGANIZING: international conferences, debates, webinars, workshops, demo days, PR meetings

 COURSES 

October 2018: Google Analytics for Beginners - Google Analytics Academy

December 2017: Online course in FB advertising, provided by Artur Jabłoński - social media expert

June 2017: Professional Gastronomy Manager Training

April 2016: Traffic & Conversion Workshop, content marketing training run by Ewa Wysocka (Tribe 47) and Samuel Cook (James Cook Media)

October 2015: Training in legal and ethical aspects of supervision over animal experiments, provided by Lex Nova

 VOLUNTEERING 

Fish Welfare Initiative: posters design

Open Cages: helping during CARE conference in Warsaw, organizing local events promoting vegan cuisine

Fundacja Viva!/ Basta!: giving lectures on animal ethics

 FREE TIME 

  • Making photos while sightseeing

  • Learning to play guitar, piano & making basic songs

  • Reading high-quality literature

  • Trying new vegan food

  • American films and TV shows

  • Drawing

 WORK EXPERIENCE 

 DIGITAL MEDIA MANAGER 

Charity Entrepreneurship |London| Oct. 2018 - present

  • website design

  • social media channels

  • recruitment process

  • graphic design/ photos/videos

  • managing interns

  • organizing events

  • press releases

  • publishing process

  • FB advertising

  • consulting new charities

 SMALL BUSINESS OWNER 

In October 2017, I started my own business called GOETHI (a shortcut from “go ethical”). I provide high-quality content marketing services for my clients.

ProVeg International |Warsaw| Feb. 2018 - Sept. 2018

Communications Manager in ProVeg Polish chapter

  • social media channels, newsletters & FB advertising

  • campaigns and events

  • media interviews

  • contact with business owners and influencers

  • helping in creating presentations, preparing internal reports, supporting the team & managing volunteers

COSTASY |Warsaw| Oct. 2017 - Feb. 2018

Content Marketing Manager for an official distributor of Lily Lolo Cosmetics & Nourish London (cruelty-free/ vegan)

  • Facebook

  • Instagram

  • FB&IG advertising

  • commercial photography

  • video production

  • event photography

 PR & MARKETING MANAGER 

wegemama (wegeguru) |Warsaw| Nov. 2016 - Oct. 2017

Working with Michał Kiciński (billionaire - Forbes Poland 100; co-founder of CD Projekt - "The Witcher" & "Cyberpunk 2077" games series creators), I was responsible for creating and marketing wegemama, a plant-based restaurant with fusion cuisine.

  • management of the grand opening & multiple events at the restaurant

  • hiring and managing PR specialists, photographers, designers

  • cooperation with local NGOs and local businesses

  • FB & IG accounts, food photography

 ETHICS COMMITTEE MEMBER 

II Local Ethics Committee for Animal Experiments |Warsaw| Feb. 2016 - Jan.2017

Representative of the Humanities as a member of the ethical committee, that was deciding on giving permissions for animal experiments to the scientist from different universities and the private sector.

 PROJECT MANAGER 

OpenBooks.com Warsaw | May 2015 - Nov.2016

Working with Michał Kiciński on an innovative "First Read Then Pay What You Want" eBook publishing startup. 

  • building the OpenBooks.com service with a team of developers

  • content marketing

  • business development

  • presenting the idea at London Book Fair

Also worked as

OpenBooks.com CONTENT MANAGER | Oct. 2014 - May 2015

  • Facebook advertising, Goodreads, Twitter, LinkedIn

  • developing the business model

  • PR & marketing strategy

  • all copywriting on the website

  • customer acquisition (B2B, B2C)

  • managing team of freelance writers, editors, and designers

  • publishing original eBooks

 AUTHOR 

Starus moralny zwierząt |Warsaw| April 2016

"Moral Status of Animals" is a scientific book I published with PWN - Polish most prominent publisher in the field. Among others, it was recommended by Robert Biedroń (respected politician) and Jan Hartmant (famous philosopher and blogger).

 BLOGGER 

naTemat.pl | June 2013 - present

Writing articles primarily on animal ethics, animal rights activism, and lifestyle.

 FOUNDER 

facebook/weganskiepysznosci | Nov. 2011 - present

In 2011 I started a Polish blog Wegańskie Pyszności (Vegan Delights). For a long time, it was a popular catalogue of vegan products available in Polish shops, with almost 2 mln views (2k daily from Google search). Now it's a small community of 20k followers on Facebook..

 EDITOR 

EtykaPraktyczna.pl | Oct. 2010 - June 2014

Writing articles, editing, translating content of Portal of Academic Ethics, EtykaPraktyczna.pl. 

 FREELANCE WRITER 

Vege Magazine (among others)| 2009 - 2014

Publications in the field of Animal Ethics in scientific journals (Studies in the Philosophy of Law, Analiza i Egzystencja, Filo-Sofia) and popular magazines (Vege, Zeszyty Praw Zwierząt, Wegetariański Świat).

 ASSISTANT LECTURER 

University of Szczecin |Szczecin| 2010 - 2012

Co-lecturing a course in Animal Ethics for postgraduate students of Ethics (chosen lectures, primarily for teachers).

 TEACHING FELLOW 

University of Szczecin |Szczecin| 2010 - 2012

Instructor for undergraduate courses in Ethics & Philosophy.

 SUMMER JOBS IN SCOTLAND 

Dunkeld| Edinburgh |Aberdeen | 2004-2007

During my first years at the university, I used my summer holidays to earn extra money and learn English. I worked as a waitress, kitchen porter, clerk, and care assistant in Dunkeld (Perthshire), Edinburgh and Aberdeen, Scotland.

 EDUCATION 

 PHD IN PHILOSOPHY 

University of Szczecin | 2009 - 2015

Several notable achievements and conferences organized.

 CERTIFICATE IN PEDAGOGICS 

University of Szczecin | 2011 - 2012

 MA IN PHILOSOPHY 

University of Szczecin | 2004 - 2009