ULA ZAROSA PhD
Communications/ Recruitment/ Grantmaking
SKILLS
PROJECT MANAGEMENT
Strategy, OKRs, and M&E setup, task management, team management, product management.
Tools: GSuite, Asana, Trello, Hubspot CRM, Slack, Gather
WEBSITE DESIGN
Creating websites on
WIX, Weebly, basic Wordpress,
managing a team of developers.
RECRUITMENT
Outreach and hiring for startups, incubation & research programs, restaurants, internships, fellowships.
ADVERTISING
Meta Ads Manager,
basic Google Ads and SEO optimization.
WRITING
Books, blog posts, copywriting, scientific articles, translating from English, interviews, reviews.
Tools: Google Docs, CMS, Notion, Claude AI, ChatGPT, Elicit, Grammarly.
CONTENT MANAGEMENT
Creating and managing content for social media: Facebook, Instagram, LinkedIn, Twitter, and Goodreads.
Creating newsletters with Mailchimp, WIX, etc.
GRAPHIC DESIGN
Canva, basic Adobe Photo Shop and Illustrator, basic DTP.
ORGANIZING EVENTS
International conferences, debates, Zoom webinars, workshops, demo days, PR meetings, restaurant openings, and local EA events.
PHOTOGRAPHY
Product photography, events, professional portraits.
Equipment: Canon DSLR, Sony ZV
Tools: Lightroom, basic Photo Shop.
VIDEO PRODUCTION
Shooting and editing videos.
Tools: Filmora, iMovie, Canva.
ANALYTICS
Tools: Brand 24, Mention, basic Google Analytics, and Hotjar.
PUBLISHING eBOOKS
The whole publishing process, including cover creation, content preparations for PDF, mobi, ePUB,
LECTURES/TALKS
Experience in giving talks in the field of animal ethics, animal minds, effective altruism and applied ethics.
COURSES
Septembet 2024: SEO Optimization, LinkedIn
Semptember 2023: Digital Media
Marketing, Hubspot
February 2022: Content Marketing
& LinkedIn Recruiter, LinkedIn
October 2018: Google Analytics for Beginners - Google Analytics Academy
December 2017: Online course in FB advertising, provided by Artur Jabłoński - social media expert
June 2017: Professional Gastronomy Manager Training
April 2016: Traffic & Conversion Workshop, content marketing training run by Ewa Wysocka (Tribe 47) and Samuel Cook (James Cook Media)
October 2015: Training in legal and ethical aspects of supervision over animal experiments, provided by Lex Nova
VOLUNTEERING
Fish Welfare Initiative: posters design
Open Cages: helping during CARE conference in Warsaw, organizing local events promoting vegan cuisine
Fundacja Viva!/ Basta!: giving lectures on animal ethics
FREE TIME
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Making photos while sightseeing
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Learning to play guitar, sing & making basic songs
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Reading high-quality literature, both fiction and non-fiction
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Trying new plant-based options
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Ffilms and TV shows
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Drawing
WORK EXPERIENCE
GUEST FUND MANAGER
EA Animal Welfare Fund | London | Jan. 2024 - present
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grant evaluation
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research
SENIOR RECRUITMENT & DIGITAL MEDIA MANAGER
Charity Entrepreneurship | London | Oct. 2018 - Aug. 2024
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strategy and project management for outreach and communications
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recruitment process
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website design
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social media ads
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M&E
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event management
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PR
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publishing process
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consulting new charities
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managing interns
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graphic design
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video production
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copywriting
SMALL BUSINESS OWNER
Urszula Zarosa | London | Oct. 2017 - present
Providing communication, marketing, and website design services.
Past clients included: Pour Demain, Centre for Long-Term Resilience,
ProVeg International, Costasy.
COMMUNICATIONS MANAGER
ProVeg International | Warsaw | Feb. 2018 - Sept. 2018
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communications strategy for the Polish chapter
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marketing funnels (social media ads, newsletters, video production management, graphic design management)
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campaigns and events
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PR management, media interviews
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partnerships (business owners, influencers)
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volunteer management
CONTENT MARKETING MANAGER
COSTASY | Warsaw | Oct. 2017 - Feb. 2018
COSTASY was an official distributor of Lily Lolo Cosmetics & Nourish London (cruelty-free/ vegan).
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FB&IG advertising
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partnerships
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commercial photography
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events
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video production
PR & MARKETING MANAGER
wegemama (wegeguru) | Warsaw | Nov. 2016 - Oct. 2017
Working with Michał Kiciński (billionaire - Forbes Poland 100; co-founder of CD Projekt - "The Witcher" & "Cyberpunk 2077" games series creators), I was responsible for creating and marketing wegemama, a plant-based restaurant with fusion cuisine.
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managing PR specialists, photographers, graphic designers, website developers, interior designers
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management of the grand opening & multiple events
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social media accounts
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partnerships (NGOs, businesses, influencers)
ETHICS COMMITTEE MEMBER
II Local Ethics Committee for Animal Experiments
| Warsaw | Feb. 2016 - Jan.2017
Representative of the Humanities as a member of the ethical
committee deciding on giving permissions for animal
experiments to the scientist from different universities and the
private sector.
PROJECT MANAGER & CONTENT MANAGER
OpenBooks.com | Warsaw | May 2015 - Nov.2016
Working with Michał Kiciński on an eBook publishing startup,
started as Content Manager, promoted to Project Manager in
May 2015.
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managing the development of the OpenBooks.com service
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PR & marketing strategy
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managing a team of programers, marketers, content writers, illustrators, editors, and UX designers
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building marketing funnels (social media ads, SEO, copywriting)
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business development, partnerships, customer acquisition
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publishing original eBooks (management, execution)
AUTHOR/ BLOGGER/ FREELANCE JOURNALIST
My book, "Starus moralny zwierząt" | Warsaw | April 2016
"Moral Status of Animals" is a scientific book I published with PWN - Polish most prominent publisher in the field. Among others, it was recommended by Robert Biedroń (respected politician) and Jan Hartmant (famous philosopher and blogger).
Articles for naTemat.pl , OKO.press, Vege | 2009 - 2022
I have written several articles in the field of animal ethics, animal rights activism, and plant-based lifestyle. They've been published in scientific journals like Studies in the Philosophy of Law, Analiza i Egzystencja, Filo-Sofia, as well as very popular Polish news outlet OKO.press, top blog portal: naTemat.pl, and thematic magazines, e.g., Vege, Zeszyty Praw Zwierząt, Wegetariański Świat.
SMALL INFLUENCER
facebook/weganskiepysznosci | Nov. 2011 - present
In 2011 I've started a Polish blog Wegańskie Pyszności (Vegan
Delights) that for a long time was a catalog of vegan products
available in Polish shops with almost 2 million views and now is
a small community of 22k followers on Facebook.
EDITOR
EtykaPraktyczna.pl | Oct. 2010 - June 2014
Writing articles, editing, and translating content of Portal of Academic Ethics, EtykaPraktyczna.pl.
ASSISTANT LECTURER
University of Szczecin |Szczecin| 2010 - 2012
Co-lecturing a course in Animal Ethics for postgraduate students of Ethics (chosen lectures, primarily for teachers).
TEACHING FELLOW
University of Szczecin |Szczecin| 2010 - 2012
Instructor for undergraduate courses in Ethics & Philosophy.
SUMMER JOBS IN SCOTLAND
Dunkeld| Edinburgh |Aberdeen | 2004-2007
During my first years at the university, I used my summer holidays to earn extra money and learn English. I worked as a waitress, kitchen porter, clerk, and care assistant in Dunkeld (Perthshire), Edinburgh and Aberdeen, Scotland.
EDUCATION
PHD IN PHILOSOPHY
University of Szczecin | 2009 - 2015
Several notable achievements and conferences organized.